When clients come to me and ask, "Armon, what do I need to do to get in shape and build muscle?" My response is usually a surprise. The first thing I tell them is that we need to take a look at their diet. If you are not in a calorie deficit you will not lose fat. If you are not eating enough protein you will not build muscle. Eating the right foods in the right amount and enough meals throughout the day is paramount to losing fat and building up your physique. I have several digital downloads in my online store that go over diet, meal planning, and workouts. These diet guides talk about how you can make a short or long term diet plan to maximize fat loss and muscle gains. Whatever fitness goals are, or if you have goals to get to the competition stage, my digital diet plans can help get you there or you can hire me for coaching.